Bodyform 
Explain the Pain
Periods are normal. Extreme pain is not.
 
Yet 1 in 10 woman suffer from Endometriosis; a condition where the womb lining grows outside the uterus. This causes extreme pain, intense cramping and mass female suffering.
 
The problem is, periods are always painful. So many women don't realise when the pain they're experiencing is abnormal. 
 
Bodyform believe in educating woman about their bodies and the health and hygiene that comes along with it. Using the inside of the sanitary pad's cover, we've created 'Explain the Pain' an informal and comprehensive guide to just exactly how much shit you should actually be putting up with.