Over 200 school children take their lives every year.

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WINNER

After spending a traumatising couple of evenings sitting in on audience research, we found that when it came to youth suicide, one factor had become a consistent killer. Exam stress.

To combat this, we created a simple, powerful visual designed to help students re-evaluate the power of their grades and provide those struggling with support. This campaign went live across OOH, Press and even directly through the doors of student nervously awaiting results. 

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This campaign won a Drum Rose for Press Advert in The Big Issue. 

But it was also executed as Direct Mail in school catchment areas, 6 Sheet Bus Stops, and Bus Headliners.