Over 200 school children take their lives every year.
After spending a traumatising couple of evenings sitting in on audience research, we found that when it came to youth suicide, one factor had become a consistent killer. Exam stress.
To combat this, we created a simple, powerful visual designed to help students re-evaluate the power of their grades and provide those struggling with support. This campaign went live across OOH, Press and even directly through the doors of student nervously awaiting results.
This campaign won a Drum Rose for Press Advert in The Big Issue.
But it was also executed as Direct Mail in school catchment areas, 6 Sheet Bus Stops, and Bus Headliners.