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Problem: Promote the new extra large plenty product.

Insight: It can clean up even bigger messes.

Solution: Take real life messes within society and present extra large plenty as a way to clean them up.

Problem: Promote the new extra large plenty product.

Insight: It can clean up even bigger messes.

Solution: Take real life messes within society and present extra large plenty as a way to clean them up.

Problem: Promote the new extra large plenty product.

Insight: It can clean up even bigger messes.

Solution: Take real life messes within society and present extra large plenty as a way to clean them up.

Problem: Promote the new extra large plenty product.

Insight: It can clean up even bigger messes.

Solution: Take real life messes within society and present extra large plenty as a way to clean them up.

Pret A Manger

Save Lives. Think Pret.

There is a serious lack of defibrillators in the UK and if you're lucky enough to be in the vicinity you probably wont be able to locate one quickly.

We want Pret A Manger to give people half a chance with their new

'Save Lives. Think Pret.' campaign.

In London you're never more than 6ft away from a coffee shop.

We think it's about time you can say the same about this life saving equipment.

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We will create a coffee stencil that will be put to use in all Pret A Manger locations;

Using the defibrillator symbol to spread the word.

All the information will also be found online via the Pret A Manger website.

Do it for the gram

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When under pressure to locate a defibrillator you would now be able to use apple and android devices to give you a quick and accurate time to retrieve one.

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