The Coco-Cola company destroys the environment right? Maybe not.
Their new 'recycled materials' eco-pledge aims to save the world.
We aim to save their reputation.
As the world becomes more aware of We want Coca-Cola to make a stand on 'World Oceans Day' on 8th June.
Using Thermocromic ink we want to remove the colour from the Coco-Cola family's pack design when refrigerated at point of sale.
Once the consumer has made the eco-friendly choice to buy the can, (and removed it from the fridge) the colour will return back to the packaging, demonstrating the restoration of the reefs through making environmentally friendly buying choices.
An explanation for the campaign will be presented on the back of the can, and in the store.