With the perfect blend of kitchen towel and politics we positioned new extra large plenty as a way to clean up some of the world's biggest messes.
Social and digital versions of the print ads would be used online and OOH.
Plenty would create it's own interactive website, named 'plentyofmesses' to allow people to unleash their feelings on the political climate.
The campaign would continue through to the pack.
Creating a 'World Leaders Edition' of the Plenty Extra Big One. Allowing people to unleash their morbid desires of wiping up dirt with
Donald Trumps' face.