Rolo
A long time ago, Rolo asked us if we loved anyone enough to give them our last one? well we've thought about it and would have to say no.
Stunt Advertising
 We would create a guerrilla advertising group to approach people on the street and ask them for a moment to learn about saying no. If they reply with 'no' they get a sticker.
We've already established the British public have trouble saying no. so let's put it to the test.
 
Visiting city centres, and creating a YouTube series off the back of it,  we will ask the general public if they have a moment to talk about saying no? 
 
If they manage to reject our offer they shall be rewarded with Rolo branded stickers and confetti. 
Giving everyone the skills necessary to never give away another Rolo again.