Problem: Promote the new extra large plenty product.
Insight: It can clean up even bigger messes.
Solution: Take real life messes within society and present extra large plenty as a way to clean them up.
Problem: Promote the new extra large plenty product.
Insight: It can clean up even bigger messes.
Solution: Take real life messes within society and present extra large plenty as a way to clean them up.
Problem: Promote the new extra large plenty product.
Insight: It can clean up even bigger messes.
Solution: Take real life messes within society and present extra large plenty as a way to clean them up.
Problem: Promote the new extra large plenty product.
Insight: It can clean up even bigger messes.
Solution: Take real life messes within society and present extra large plenty as a way to clean them up.
STRATEGIES
AirWick - Covers shit up.
Tide - Clean clothes get taken off.
Cluedo - Murder your family this Christmas.