Thorpe Park

BLACK MIRROR

To launch Thorpe Park’s new Black Mirror Hacker-Labyrinth attraction, we created an advert, within an advert, completely encapsulating the spirit of the attraction.  

We also created an in-park mobile activation.

With triggers located in long queues, audience members waiting in line received a push notification that once selected informed our viewers that the Black Mirror Hacker had control of their device, before ending with a heart-stopping screen crack.