Life is short, Go Die.
Xbox have just released 'Xbox game pass' a monthly subscription to a backlog of titles and unlimited game time. 
Our insight: 99% of gaming is spent dying 
When you spend most of your time dying we only think it's right you be rewarded for your effort.
With personalised achievements you can earn yourself a pat on the back and a proud spot on your xbox dashboard.
Give people what they want; a chance to stand on their own grave. Erect pop-up graveyards dedicated to those who truly embrace dying in the most spectacularly stupid ways.
You tried

 Xbox has a deserving place at gaming events. Creating a brand new participation trophy for dying (obviously). If you're lucky enough to meet a grisly end you might just walk away with a trophy and a chance to star in promotional footage for Xbox.