Three & Xbox
Three and Xbox are partnering up to offer exclusive Xbox content to mobile users on an unlimited Three contract.
Our insight: 99% of gaming is spent dying (Probably). 
When you spend most of your time dying we only think it's right you be rewarded for your effort.
With Three's personalised achievements you can earn yourself a pat on the back and Three a proud spot on your xbox dashboard.
Give people what they want; a chance to stand on their own grave. Erect pop-up graveyards dedicated to those who truly embrace dying in the most spectacularly stupid ways.

 We would take three to live gaming events. Creating a brand new participation trophy for dying (Obviously). If you're lucky enough to meet a grisly end you might just walk away with a trophy and a chance to star in promotional footage for three.