Xbox
Life is short, Go Die.
Xbox have just released 'Xbox game pass' a monthly subscription to a backlog of titles and unlimited game time. 
Our insight: 99% of gaming is spent dying 
Underachiever
When you spend most of your time dying we only think it's right you be rewarded for your effort.
 
With personalised achievements you can earn yourself a pat on the back and a proud spot on your xbox dashboard.
Give people what they want; a chance to stand on their own grave. Erect pop-up graveyards dedicated to those who truly embrace dying in the most spectacularly stupid ways.
Gravedigger
You tried

 Xbox has a deserving place at gaming events. Creating a brand new participation trophy for dying (obviously). If you're lucky enough to meet a grisly end you might just walk away with a trophy and a chance to star in promotional footage for Xbox.