As an extension of our previous ‘Let It Out'’ TVC campaign we created a set of 3D typographical visuals using audience screams to represent the iconic twists and turns of famous Thorpe Park attractions. Creating these famous outlines gave each coaster a unique scream, instantly recognizable and beautifully simple.
LET IT OUT ON SAW
LET IT OUT ON COLOSSUS
LET IT OUT ON STEALTH
To expand on these visuals, we created an AR mobile activation. Taking the blueprint of each rollercoaster and mapping out our screams to animate along the designated path. This allowed our audience to experience the entire ride through our typography and witness the true scale of the thrills.